People like being told they are part of a group provided it’s a group they approve of such as ‘you’re a responsible citizen’, ‘you’re a woman of the world’ or ‘you’re a good parent’.
People tend to take action in order to reinforce the idea that they belong to a group. So tell your website visitors ‘we know you are successful in business, and we want to make you even more successful’.
Research shows people are 15% more likely to take action if they recognised as being part of a respected group.
Webmedia Chester Ltd
109 Hoole Lane
t. 0791 3418215
Company number 10057905
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By David Taylor