David Taylor talks about using online marketing channels to promote businesses and gain authority reputation.

Once upon a time businesses had a website and people searched online for their product and found them. The world has moved on. Facebook, YouTube, Digg, Pay Per Click, Blogger, Twitter, eZine Articles and the list goes on and on and on.

Having a website is now part of a wider online marketing campaign that takes in video promotion, authority articles, blogging and social media.

All this also tells Google that you are an expert in your field and ranks you high on search returns.

Its a minefield so talk to me about the best way to navigate your business through online marketing.

Examples of online marketing success

The Anderton Boat Lift Here we are using video on YouTube and other online video channels to promote a premier Cheshire tourism attraction for British Waterways.

Richard Williams Upholstery Here we are using the social bookmarking site Digg to promote a reupholstery business in Cheshire.

Chester Acupuncture Clinic Here we are using the blogging channel blogger.com to promote an acupuncture clinic in Chester.

Tyresave Here we are using the social networking site Facebook to promote an alloy wheels retailer.