21st April Google’s deadline for mobile sites
Search giant Google is currently working on a major algorithm change that will revolutionize the way mobile friendliness is determined. Starting on April 21, this new algorithm will be rolled out worldwide, affecting mobile searches in all languages in all corners of the globe.
Zineb Ait Bahajji, a member of Google’s Webmaster Trends team, was quoted recently as saying that the new mobile-friendly algorithm change will have more of an impact on search rankings than either Panda or Penguin, two of the largest and most impactful search algorithm updates Google has ever launched.
What you need to do
Ensure the mobile version of your site is active and functional. Responsive designs are the most popular, but you can also have a separate hosted mobile version of your site. Google doesn’t have a preference, as long as mobile users’ experience isn’t interrupted.
Ensure Google’s mobile bots can crawl your site. If Google can’t see it, it may as well not even be there.
Check each individual page of your site on a mobile device to ensure navigability. Just because your home page is mobile friendly doesn’t mean the rest of your site is.
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