GDPR is coming and there’s no avoiding it
The General Data Protection Regulation (GDPR) comes into force in May 2018 and it affects every UK business that collects personal information online.
If your business website collects information through a form then you have to act. If you don’t you could face fines of up to 20 million euros. A requirement for stronger ‘consent’ is at the centre of the new regulations. Consent to collect and store personal data must be explicit before collection takes place. Your Privacy Policy needs to be clear how that data is stored and used. Consumers must be able to request access and view that data and they must be able to request their data be removed.
So if you have any forms on your website that collect personal data such as email marketing opt-in, contact form or CRM then you will need to add a statement on the form saying what the information is being collected for. You will also need an explicit check box opt-in that must be ticked before the form can be sent and a link to your full Privacy Policy statement.
We will be talking more about GDPR over the coming months but if you want to get compliant now, contact us.
Are you missing out on leads, enquiries and sales?
Come along to our seminar on the 6th December, ‘More leads, More enquiries, More sales’.
In this FREE event David Taylor from Webmedia will share 10 years experience of how Chester businesses can achieve more leads, enquiries and sales using digital methods.
Subjects include:
– Getting noticed by more of your target audience
– Engaging with prospects and developing a business relationship
– Relationships that lead to sales
– Selling secrets you are probably missing
