1. Pain point

Not getting enquires from the website.

2. Reason

You decided it was a good idea to save money by building your own website on a self-build platform like Wix. GoDaddy or Square Space.

3. Problem

Consumers use muliple factors to assess the validity of your business product or service including visual assessment. Poor marketing materials = poor product or service.  Consumers are put off by bad layouts, poor colour choice, lazy typography and that lack of knowledge about meet their needs.  Consumers are looking for satisfaction on a number of counts; is this a real, professional business?

4. Solution

Don’t cut corners of your marketing materials. It doesn’t matter how good your product is, if your marketing materials are poor you will never get the chance to prove how good your product is.