Search engine optimisation (SEO)
Basic SEO is included in our brochure and e-commerce website builds but we also offer more advanced SEO campaigns to get your website visible on Google Page 1 and other search engines for the most searched phrases in your business niche. You can expect to pay between £500 and £1500 for an SEO campaign.
We undertake extensive keyword and competitor research to establish the best strategy. We develop bespoke content for your website that is aligned with consumer searches. We assess the likes of
Broken links
Slow page speeds
Mobile usability issues
Missing metadata
Crawl and indexing problems
Duplicate content
Poor site structure
We look at how your Google assets such as reviews are set up and make sure everything is optimised. We also look at backlinks to your site from other sites and opportunities to build more of these.
Google and Facebook Ads
Pay per click advertising works really well for some clients where they have a very niche product or want to target a specific high sales period. You can expect to pay a minimum of £300 a month for an ad campaign.
We set up the campaign that includes bidding on specific keywords that people are searching for. We also tailor a series of ads to target those consumers and monitor the performance daily so we can change ads and keywords. These campaigns can be very specifically targeted at types of people, geography and intent. We report outcomes to the client weekly.
Email Marketing
Your inbox is a treasure trove. Sending an e-shot every two months is widely considered one of the most effective digital marketing strategies due to its high direct impact and low operational cost.
It’s many times easier to sell again to someone who you have already had contact with than someone you haven’t and that’s why all the contacts held in your inbox are potentially a treasure trove of sales leads. Landing a regular e-shot into your contact’s inbox keeps your brand ticking over in the their minds and makes them more likely to buy again or recommend you to others. By tracking the performance of each e-shot we can see what works best and that helps us create even more effective e-shots going forward. A campaign of 6 e-shots over a 12 month period you can expect to pay £540.
Social Media Campaigns
Facebook, Instagram, Linkedin, TikTok, X and YouTube are great for building relationships with your audience. Social media is not a direct selling tool. We focus on connecting with your target audience, understanding their problems and delivering high value content that keeps them coming back for more. By doing this we build a bridge of trust between your business and your prospects that organically turns into sales.
You can expect to pay around £500 a month for us to create high value content, post, interact with the audience and report results back to you.
